ZU4R designs and produces technical cycling apparel with a focus on performance, comfort, and aerodynamics. Our products are developed to perform equally well in everyday life as in competition, featuring modern cuts and a clean, functional look. Tailored for cyclists of all levels — from commuting and training to races up to the Pro level.

With roots in Northern Norway, ZU4R is shaped by weather, landscapes, and dramatic contrasts. Nature sets the standards and demands high performance from materials, fit, and durability — reflected in our use of advanced fabrics with excellent moisture management, breathability, and wear resistance.

Although we are a young brand, we have grown rapidly and now deliver both nationally and internationally.

ZU4R is a proud supplier of the official jerseys for the Arctic Race of Norway — the world’s northernmost and one of the most spectacular races in the ProSeries circuit — and Offroad Finnmark, the world’s toughest and longest mountain bike race.